About
Founder of DemoCritic (democritic.co) — AI sales practice for SaaS founders. Run live voice calls against AI buyers that push back, ask hard questions, and shut you down when you skip discovery. Every session is scored against FIND — my framework for what actually wins SaaS demos: Find the pain, Insight that reframes, Nail the solution, Drive to a decision. Most founders lose deals at F. They just don't know it. I built DemoCritic after losing too many of my own demos to the same mistake. Background in Consulting — PwC, then KPMG. Now building for founders who sell.
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