문예진

Amazon s PRFAQ process has long been considered one of the strongest product-planning frameworks: define the customer problem, write the press release and FAQ, and only then begin building.

But AI-assisted development may be changing that sequence.

Small teams can now create rough prototypes quickly, test workflows with users, and discover problems that would have been difficult to identify in a planning document alone.

This may also change what startups should look for when hiring. Instead of evaluating candidates only through job titles, years of experience, or familiarity with specific tools, teams may increasingly value the ability to: