About
Strategic and data-driven marketing leader with 14+ years of experience driving business growth through SEO, AI-powered content strategies, and full-funnel digital execution. I specialise in modern search paradigms including AIO, GEO, AEO, SXO, and enterprise SEO, combining creativity with performance-driven execution to deliver measurable results and scalable growth. I have led 100+ multi-channel campaigns across global markets, managing cross-functional teams and optimising end-to-end customer journeys. With strengths in CRO, ASO, LLM optimisation, YouTube SEO, and AI-led search strategies, I align digital initiatives with business goals to drive long-term impact.
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