Whilst we adapted to our new reality with zoom birthdays and lockdown walks, businesses struggled to connect with customers with completely different wants and needs than pre-covid. Some brands thrived in the face of adversity (Gymshark s monumental achievement of hitting $1.3 billion valuation despite unearthing a worrying insight), but a lot more did not. If your brand managed to survive 2020: What did you learn (personally and professionally)?

For those who are in full-time jobs and also working on their side projects how do you manage to squeeze time out to relax? What is the right amount of "me-time" if you are constantly feeling guilty for taking that time out in the first place.

Your plan is to make a product in 2 years, a year and 2 months in, Facebook releases the same product... what do you do? Back to drawing board?

As we know, the first hires are critical for every startup because they shape its culture