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Chandan Mishra
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B2B buying is evolving, increasingly seeking the experience of B2C shopping, thanks to millennials. This demographic, which now makes up nearly 50% the Decision makers, is driving a significant shift towards personalized and instant purchasing experiences.
With 21% of millennials in VP- or C-level positions and over 60% influencing buying decisions, these buyers are reshaping expectations,...
B2B Marketing Handbook
Strategies for digital buying cycles and sales success
This B2B Handbook covers the ever changing dynamics of B2B buying and sales cycles. The evolution in the buyer profile has fundamentally altered the buying cycle, ushering in a new era akin to that of B2C shopping.
B2B Marketing Handbook
Strategies for digital buying cycles and sales success
Chandan Mishra
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When we were building SCIKIQ, we wanted to cater to Business users who need the information to look at the data holistically, across departments, across product lines, and all Data silos. This is one product that Ingests, Curates, Governs and Consume data at the same time.
SCIKIQ
Making sense of data regardless of where it lives.
With SCIKIQ, you don’t need to reinvent data, bring new tools, Sign up new vendors, Drop Data Silos, or remove legacy systems. This works on top of your existing Data environment to bring the right data to your business users.
SCIKIQ
Making sense of data regardless of where it lives.