If you don't, that should be your goal for the new years. I'm having my first baby (boy) in January 2021. One of my teammates told me that if I continue the current path of "hustle until my head hurts" in 2021, I might not be able to see my baby grow up. I'm not old, but with the passing of Tony Hsieh, his advice felt more real than ever before. So, I've been spending a lot of time in the morning, creating and refining a "not-to-do list" for 2021. And it's created a clear picture of what I shouldn't pursue to maximize chance of the startup. Here's the list 1. Don't write a novel (So many ideas...) 2. Don't practice basketball (Already on a crazy plan to work out) 3. Don't try to read too many book (It's better to 100% understand a worthy book at this point) 4. Don't consume too much info. Most are garbage. What's your list?

I've seen people go from 0 to thousands of followers in a few months, all because they zoned in on building a personal brand. Do you have any tips for makers that want to do the same?

The fundamental problem with the attention economy is that the advertising industry discovered that the internet provided free real estate (i.e. user generated content) against which it could sell its inventory, which consumed the scarce resource of human attention. Creators were motivated to run up quantitative metrics like Likes and Follower count to increase their attention dividend payouts based on their relative "captive audience" but now that we're a decade+ into this new economic paradigm, creators are experiencing burn out, consumers are feeling manipulated, and our mental health is frayed by the priorities of algorithms that need us to consume more by exploiting our psychological vulnerabilities. So what is the answer? Which products or services have you found that give you back your attention, restore calm to your digital environment, or otherwise compensate creators equitably, sustainably, and honorably? Would love to hear your suggestions here and then go deeper with @jayz tomorrow on Clubhouse: Betalab Clubhouse Series: Let's Chat... New Business Models? Tuesday, April 6, 2021 12pm EDT / 9am PST