Michael Vavilov

Over time, I ve realized how much effort we put into our websites on landing pages, pricing, testimonials, product tours and yet, most visitors only ever deeply interact with one or two sections depending on your ICP.

• For developer-first products, that s usually docs.

• For consumer apps, maybe it s onboarding or pricing.

• For enterprise tools, perhaps case studies or ROI calculators.

The rest is mostly noise or at least secondary.

It made me wonder:

I'm an indie-founder and storyteller, working on StrideQuest a new kind of walking motivator.

I m designing an app that s a simple, but genuinely engaging addition to the music and podcasts that already accompany your walks. It's about adding a light layer of adventure without demanding your screen time.

PayScope's timeline:

May: Launched our public beta, achieving #8 on Product Hunt among 150+ products. Based on initial user feedback, we immediately shipped a mobile-adaptive version.

June: First 1K salary calculations. User feedback drove the decision to launch our full marketing website for SEO and initiate a complete product redesign.

July: First visitors from organic search. We shipped v.1 of the web app, featuring the new design, deeper resume analytics, and the initial version of the personal account. First registered users!