Michael (Patrick) Cravens

Michael (Patrick) Cravens

VP Product at Unbounce | AI-Powered PLG

About

Over 25 years, I've led product organizations from startup to enterprise, founding and selling my own company, modernizing legacy platforms, and launching AI-powered products that drive measurable business outcomes. My focus is on product-led growth, pricing optimization, and building remote-first teams that move fast. I've spent my career at the intersection of product, data, and AI, from building predictive analytics platforms for QSR chains to scaling influencer marketplaces to leading CRM modernization. I believe in hands-on leadership; I regularly use AI-assisted development tools to prototype concepts, validate assumptions, and stay grounded in what's actually possible.

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