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Michael Ezehileft a comment
We've been doing research backwards. Most surveys start with questions. Perspiva starts with the decision you need to make — then works backwards to figure out what to ask and who to hear from. It came from a frustration I couldn't shake. I sent a survey to 200 people. Got 31 responses, mostly checkbox ticks. I had data but still didn't know what to do. The problem wasn't the tool. It was the...

PerspivaStart with the decision. Work backwards.
Most surveys start with questions. Perspiva starts with the decision you're trying to make — then works backwards. Before anything goes out, we challenge you to define the outcome you need. Then real voice conversations happen with your users. Then intelligent synthesis turns what they said into a clear, prioritised view of what to do next. No word clouds. No themes nobody acts on. Just the answer to "so what do we actually do?" — backed by the real words your users used. From £19/month.

PerspivaStart with the decision. Work backwards.
