Michael Beckrest

Michael Beckrest

Building a decision runtime for AI

About

Founder of GENYS and AdResonance.com. I’m building AI decision infrastructure: a system of record for model inputs, rules, actions, outputs, and outcomes. Currently focused on governed AI execution, advertising intelligence, model evaluation, and agent workflows. Built GENYS during the OpenAI Hackathon at the University of Utah with heavy use of Codex.

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Tastemaker

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How does AdResonance handle decision memory across ad platforms?

AdResonance looks less like a campaign tool and more like an omnichannel advertising intelligence layer.

The key question: how are decisions recorded and improved over time?

AdResonance - Omnichannel advertising intelligence

AdResonance turns fragmented ad channels into a governed decision system. It records what campaigns saw, what rules applied, what actions executed, and which outcomes improved the next decision across Google, Meta, Shopify, and vertical demand environments.

GENYS - Turn live context into AI decision records

GENYS turns live public context into structured AI decision records: inputs, policies, actions, outputs, and verification in one traceable packet. This demo shows how AI systems can move from raw signals to governed decisions with a reusable system of record.
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