Wow, I just realized we only have a few weeks to go till the end of the year For me, I m just starting to prep and plan our content (and PH launch ) for the first quarter of 2024! What about you?
My most valuable '23 lesson you can not grow without trying something new. We reached Ramen profitability with https://www.makerbox.club/ (marketing resources for Solopreneurs) in '22 and decided to double down on what works. The formula was clear: 1. come up with a new product idea
2. build it in public on Twitter
3. launch on Product Hunt
4. acquire users with tweeting, newsletter featurings, writing guest articles, and being active in communities (Indie Hackers & Product Hunt discussions)
5. write valuable content on Twitter The problem is that this formula only worked to get 5K/Monthly. No further growth. In April, we changed the approach and decided to try something new: - double down on email marketing (free newsletters, content freebies, email chains)
- launch a new product type - AI wrapper (paid tool - marketing strategy generator https://founderpal.ai/marketing-...)
- launch free AI wrappers to collect emails & upsell paid products. That was the most successful experiment cause we got SEO & Influencer marketing on autopilot. Millions of views without any effort and sponsorships: TikTok, Reels, Shorts, Newsletters. Tools we launched: 1. Value proposition generator (https://founderpal.ai/value-prop...)
2. User persona generator (https://founderpal.ai/user-perso...)
3. Business ideas generator (https://founderpal.ai/business-i...) Now, we're going to double down on these channels. BUT as soon as we reach the new plateau, we'll return to the experiment stage
Let me know if you need support with your launch, I'll be there as a supportive community member! This is the best thing that's happened to me this year Thanks to the ProductHunt team for the honor.