About
Max De la Fuente is a serial entrepreneur and founder based in the San Francisco Bay Area, specializing in AI-powered tools for e-commerce and music tech. He currently leads Metreek as Founder and CEO, developing AI agents that automate analysis, reports, and operations for e-commerce businesses. Previously, he founded GrooveList, scaling it into Latin America's largest music industry network, connecting over 45K artists and 15K professionals, generating $8M+ in artist earnings, and serving 500+ B2B clients including Levi's and Lollapalooza.
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