Matt Fulton

I'm embarrassed to admit this, but even as someone who had to manage employee option pools as a founder, I never really understood the tax implications of all the various stock compensation package types, including the ones I was managing :-[] This is much needed — option pools are complicated and I would imagine most founders w/o a strong accounting background (so, basically all founders...)...

I posted a comment already, so I'll keep it short: this is a must-read for first-time founders. Pros: Includes the WHY and the HOW of fundraising, transcending the disparate and overly general advice you typically find Cons: Guess it would be nice if it included some templates, etc, to use when fundraising

Having had the opportunity to read an early-access copy, I really wish we had a resource like this, the first time we raised funding. Trying to parse dozens of disparate blog posts and overly general advice as first time founders resulted in more mistakes than I care to count, and though we successfully raised funding, it took too long and left us needing to raise the next round too soon...