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Matthew Daneseleft a comment
Hey PH 👋 I'm Matt Danese — senior demand gen leader, formerly at Meta now building in public (and at Webflow). Over the last year I've been automating the most painful parts of B2B demand gen with AI: weekly channel analysis that used to take 4 hours, lead quality scoring pipelines, A/B testing systems that compress a 14-day test into hours. The Demand Engine(er) is where I write about how I...
The Demand Engine(er)AI growth systems for B2B marketers who hate busywork
Most demand gen teams are drowning in manual work — pulling exports, building reports, testing copy, scoring leads by hand. I spent the last year automating all of it with AI.
The Demand Engine(er) is where I document what I build: AI pipelines, Claude-powered workflows, and the PRDs behind them — written for senior B2B marketers who want to use AI but aren't engineers.
Free to read. Real systems. No fluff.
The Demand Engine(er)AI growth systems for B2B marketers who hate busywork