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Matheus Lucenastarted a discussion
We realized 12% of our "Active" MRR was actually ghosts 👻 Have you checked your silent churn?
Hey everyone! I had a massive reality check this month and wanted to see if other founders have experienced this. We use Stripe for billing and HubSpot as our CRM. Our dashboard looked incredibly healthy, MRR was growing, and deals were marked as "Active." But out of curiosity, we cross-referenced our active paying users with our actual product analytics (Mixpanel/PostHog). Turns out, almost...