Massimo Arrigoni

Massimo Arrigoni

Scale-up CEO at Beefree
135 points

About

I'm a SaaS CEO with two decades of experience in product management. I've been a big believer in product-led growth as a go-to-market strategy for many years, and love using the Jobs To Be Done framework to build products people want. For the last several years I've been having fun growing Beefree (beefree.io) from an MVP into a $12m+ ARR scaleup. Prior to that, I was Head of Product at MailUp (mailup.com) and a co-founder and CEO for many years at Early Impact, which developed one of the first, full-featured e-commerce systems (ProductCart) in the 2000s. I grew up in Italy, but have been living in the US for over 25 years.

Work

Founder & Leadership at Beefree

Badges

Top 5 Launch
Top 5 Launch
Tastemaker
Tastemaker
Veteran
Veteran
Gone streaking
Gone streaking

Maker History