Marwane Baddouch

Most of us approach every situation with the same identity.

We try to build a product, make a difficult decision, sell an idea, handle criticism, lead a team, or solve a creative problem as the same person.

But the version of you that is good at analyzing risks may be terrible at generating bold ideas.

The version of you that wants everyone to approve of you may struggle to negotiate.

You spend 4 hours on Cursor or v0. You prompt, the AI generates, and your app comes to life right before your eyes. It s smooth, it s thrilling. An instant hit of dopamine. You feel like a tech genius.

Then comes the time to market it.

Suddenly, you have to open Meta Ads Manager, write hooks, script a video, fight the algorithm, and potentially face total market indifference. All that high energy immediately tanks. It s slow, it s thankless, and it s uncomfortable.

The brutal truth: Vibe Coding has made building so easy and addictive that we unconsciously use it as an excuse to procrastinate on distribution. We d rather stack a 12th feature in our safe space than go out and hunt for our first paying customer.