Patrick Z.'s profile on Product Hunt

About

Product Designer at Penfold, formerly at Atlassian and Westpac. I design simple, useful experiences for complex products, with a focus on fintech, platforms, and everyday financial wellbeing. I enjoy turning messy problems into clear products that people actually want to use.

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Tastemaker

Gone streaking

Gone streaking 5

Forums

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22h ago

The word "free" in our pricing page reduced paid conversions.

We A/B tested our pricing page over 6 weeks and 31,000 visitors.

Version A: "Start free, upgrade anytime"
Version B: "Start with the full product, pay when it proves useful"

Version A got more signups: 18.4% vs 14.1%
Version B got more paid conversions: 4.2% vs 2.9%
Version B got higher revenue per visitor: 41% higher

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8d ago

The threads I almost didn't post did better than the ones I spent an hour writing.

I spent an hour on a polished thread with a clear question. Nobody replied. Then I posted a half-formed observation about something I was stuck on, no structure, just a real problem. That one got replies. Real ones.

I think polished threads signal "I have this figured out, come admire my clarity." Messy ones signal "I'm actually stuck, help me think."

Has anyone else noticed this? Do your best threads feel polished or messy?

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11d ago

An empty thread beats a crowded one. I didn't believe it until I watched it happen.

I watched a product go from "hoping to get featured" to #1 in a single day. And the thing that pulled the most replies wasn't the product announcement.

It was the first comment on an empty thread.

A new thread with zero replies got more traction than a genuinely well-written comment on a thread that already had fifty replies. Timing on an empty thread beat quality on a crowded one .

I've been thinking about why. On an empty thread, your reply is the first thing people see. It shapes the conversation. On a crowded thread, you're just another voice in a room that's already loud.