For as long as software has existed, the user has been a person. Someone sitting at a desk, poking at a phone, or calling an API. That assumption was so obvious it was never really a design principle, it was just common sense. Every decision about hierarchy, color, button placement, and error messaging was downstream of a single fact: a human being is going to see this.
Last year we hired a design agency to build our marketing site for @Basedash. They did an incredible job. The headline makes it sound like I'm dunking on them, but I'm not. The site was genuinely great. They built it in Framer so we could manage content ourselves, which was a completely reasonable bet at the time (and something we explicitly asked for).
Shopify stores spend hours every week answering the same support questions. Order status, shipping updates, address changes, refunds, and even up-sell opportunities if configured.
InstantReply is a fully automated support agent that taps in to your Shopify store and resolves these requests without human involvement
Test webhooks instantly with real-time updates via WebSocket. Built on Cloudflare's edge network for sub-50ms latency worldwide. Free, open-source, and self-hostable.
