
It's a very useful all-in-one SEO tool! It covers various aspects, with a main focus on rank tracking (including local, but without a grid) and keyword research. Although they have explored other features, such as AI-generated article writing, I don't find this relevant, as other tools do it much better. Adding too many functions can detract from the main focus.
The interfaces are very user-friendly and responsive. The integration with Google Analytics and Search Console is cool and presented in a very graphical and nice way. Extra plus for that!
However, I have suggestions for improvements, especially in the "Check Site Overview" section to clarify traffic and estimated volumes. I believe there should be a button to manually update the statistics. Personally, I don't like seeing the "last updated" information indicating long periods, such as one or more months. It would be better to allow updates to be performed on demand, although limited to a specific number of actions per month. Sometimes, I feel that the keyword statistics (such as volumes and CTR) may be outdated for algorithmic calculations and extrapolations. It's essential that they are up to date and/or offer the option to be updated upon request.
What's great
user-friendly interface (7)rank tracking (6)keyword research (3)Google Analytics integration (1)Search Console integration (1)
What needs improvement
outdated keyword statistics (1)
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