Most AI apps eventually hit the same wall. They forget users unless you build a ton of infrastructure first. This means every AI dev eventually will end up building this infra to provide the best user experience needs for their agent and app.
What rolling your own really means:
Vector DBs + embeddings + tuning
Extracting memories from conversations (and resolving conflicts)
Designing user profile schemas and keeping them in sync
Managing long chat history + summarization pipelines
Juggling different formats across OpenAI, Claude, etc.