Margaret Kelsey

Margaret Kelsey

content margareting
109 points
All activity
Margaret Kelsey
Our integration with Salesforce is bi-directional—that means you can send user property data from Salesforce to Appcues to use for in-product targeting and segmentation, and send Appcues survey and event data to Salesforce for automation and analysis.
Appcues <> Salesforce Integration
Smarter product experiences. Better sales conversations.
Margaret Kelsey
The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.
The Product-Led Growth Collective
Curated stories and advice from folks at top PLG companies
Margaret Kelsey
Use the Pirate Metrics Calculator from Appcues to compare the impact that a lift on each metric Pirate Metric (acquisition, activation, revenue, retention, and referral—or AARRR for short) will have on your monthly recurring revenue.
Pirate Metrics Calculator
See what a boost in each SaaS metric would do for your MRR
Margaret Kelsey

Product Launch Planner from Appcues takes the guesswork out of launching a product. Just answer 8 simple questions and we’ll give you a customized, comprehensive timeline outlining what to do and when to do it.

Product Launch Planner
A free personalized planner to rock your next product launch
Margaret Kelsey

The User Onboarding Academy 3.0 is our best effort to help you master user onboarding. We rebuilt our most popular asset around the EMBED framework, which follows a 5 lesson course and includes summary videos, homework, and links to further reading.

The User Onboarding Academy 3.0
5 comprehensive lessons. 1 proven framework.
Margaret Kelsey

If you’re struggling to figure out what your customer needs or wasting time and money on projects that end up not moving the needle, you might need to recenter your business around your customer.

We wrote this ebook to get you from hi 👋 to highly engaged 📈.

The Customer-Driven Handbook
The Customer-Driven Handbook
Ignite Your Audience from Hi to Highly Engaged