I've spent the last while building Failures Now failure tracking and preventive maintenance for industrial plants, aligned to ISO 14224. Not a flashy category. Most of my target users still track equipment failures on paper, Excel, or WhatsApp.
The tension I keep running into: the market is real and underserved, but it's genuinely hard to make "industrial maintenance software" sound interesting to anyone outside the industry even though the problem (unplanned downtime, no failure traceability) is expensive and real.
Curious if others here have built for a similarly "boring" vertical how did you think about positioning something useful-but-unsexy? Did you lean into the boring-ness, or try to make it feel more exciting than it is?
Failures es una plataforma (web y móvil) para registro de fallas y mantenimiento preventivo industrial, alineada a la norma ISO 14224 / ISO 55000. Registra cada falla sobre el despiece del equipo y calcula solos los indicadores clave: MTBF, MTTR y disponibilidad.
Ofrece una arquitectura que está a la vanguardia construida sobre infraestructura moderna que permite integrar inteligencia artificial para detección de patrones de falla y mantenimiento predictivo, y conexión con sensores IoT.
