Manuela Delgado

I want to build a product that relates to our CO2 emissions and offsets. I envisioned the product closer to Whoop or Oura where the product stopped being about the metric and became about identity and belonging. People wear those rings partly to be part of a community, not just to optimize sleep.

I want to bring that same energy to climate action make it feel aspirational and social, not preachy.

Would love input on:

What actually made Whoop/Oura/Strava work as identity-driven products (not just surface-level vibes)?