Retention is the hardest problem in SaaS and everyone seems to find the answer from a completely different direction. For some products it's habit formation - streaks, daily emails, contribution graphs. For others it's network effects - the product literally doesn't work if you leave. For others it's switching costs - data gravity, integrations, workflows that are now muscle memory.
What's the one thing you shipped that measurably moved your retention number? Was it something you planned, or did you discover it accidentally by watching what your best users actually did?
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