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malinda coler
malinda coler
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40% weekly newsletter open rate achieved, 1100 subscribers, new startup: what's a good benchmark?

I started building product and community around my startup May 2020, did a soft launch mid Sept 2020. Through out the process I've taken my weekly newsletter very seriously. I average a 35% open rate, 4% click rate, 10% click-to-open rate. I'm curious about benchmark open rates for early-stage startups, growing email subscriber communities. Happy to share my strategy for newsletters as...