Malika Desai

For startups, deciding when to invest in a CRM is tough—but if you want to scale, it’s essential. The problem? CRM choices are overwhelming, and hiring an implementation partner or pricey consultants is overkill. With some tech knowledge and online help, setting up a CRM like Salesforce is doable—but what happens when you get stuck? Whether it's choosing the right CRM or implementing it...