Six years of my career was administering assessments. Every instrument I used handed someone a fixed label. High D, strong I, into the file it goes. Nobody I met was the same person in March as they were in November.
So I spent the next four years, next to a full-time job, building the opposite.
Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one. As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales? I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing. So I'm curious:
How do you approach marketing your product? And for the marketers here: What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on? I'd love to hear different perspectives...
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