Luís Carlos Araújo

without questioning whether the name X is good or not or whether a rebrand is good or not... the way this was done is one of the most disgraceful branding exercises I've ever seen in my 25 years in design and branding.. done with no thought, no planning, no testing, no strategy, just spontaneous afterthought of a creative spark like a 12-year-old child with ADHD at the very least .. refine the...