Lucas Zhang

Here are the trends I'm into. Share yours! 1 From ontent reation to ontent uration AI can handle a ton of tasks email copy, blog posts, social media visuals but you ll still need a human spark at the start (ideation) and end (final check). Everything else can be automated and scaled. 2 Niche ommunities Micro- and nano-influencers may look pricey at first glance, but the higher engagement from a passionate niche audience often translates into better results. Quality over quantity. 3 Authenticity over reach Consumers expect realness and sincerity. When influencers share fewer, more authentic endorsements, audiences trust them more and your brand benefits. 4 Zero-click results Google and other search engines are serving up answers directly on their pages, meaning fewer clicks to your site. Time to optimize every SEO piece for snippets that grab attention on the spot. 5 LLMO AI-driven chat bots are becoming key content discovery tools. It s time to ensure your content is structured and authoritative enough for them to pick up and present, just like we used to do with search engines. 6 Voice search I love this trend though I m still figuring out how best to use it. With more voice-enabled devices than ever, now s the time to optimize for those voice-activated moments. 7 Short-form video dominance Yes, we re all a bit tired of hearing it, but TikTok-style videos are still on top. Quick, catchy, and scroll-stopping it s hard to resist. 8 Real-time analytics Shorter campaign cycles and rapid testing are more crucial than ever. Get in, get data, iterate fast, and repeat.