Lyubomyr Reverchuk

Lyubomyr Reverchuk

Entrepreneur, Talent Hunter, Engineer

About

I founded EchoUA (later EchoGlobal) based on my three passions: programming, marketing, and recruitment. I believe this combination of skills and experience makes me a strong partner for software development and IT staffing needs in Eastern Europe and LATAM. Although I have devoted most of my career to building an agency, I have always been interested in creating my own products and following inspiring makers. --- Mr.Lou

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Forums

Nkosilathi Nyoni

4d ago

We Built a Bot Detection Engine Because Our Own Marketing Data Was Bad

So here's what happened. We were running campaigns, watching our click metrics climb, feeling pretty good about performance. Then we started digging into where those clicks actually came from.

Half of them were bots.

Not simple ones either. Headless browsers mimicking human behavior perfectly. Selenium scripts automating clicks at scale. Click farms using mobile devices. Advanced stuff rotating IPs, spoofing geolocation, faking mouse movements, generating realistic referrer patterns. Fingerprinting evasion. Timing tricks. Some were so good they looked completely human.

We realized most link tools just count clicks. They don't ask if those clicks are real.

If you could recommend just one book that everyone should read, what would it be?

For me, it will be - Sapiens: A Brief History of Humankind by Yuval Noah Harari. The book has helped me to understand the world a little bit better and make me rethink a lot of topics. Which one is your favorite?
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