Rajeev Nair

Rajeev Nair

Agentic Unified Marketing Measurement
#78633853 followers0 following
>10,000All time
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About

Lifesight is an Agentic Unified Marketing Measurement Platform that helps brands measure incremental marketing impact, optimize investments, and drive profitable growth. It unifies Causal MMM, geo incrementality testing, and incrementality-adjusted attribution on one data foundation. AI agents help teams analyze performance, explore budget scenarios, and make evidence-based decisions. Its MCP connector brings measurement insights into Claude and ChatGPT. Built for mid-market and enterprise brands, Lifesight gives Marketing, Finance, and data teams a shared view of performance, transparent recommendations, and expert support. Independent of media selling, Lifesight helps brands invest in what truly drives growth.

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3mo ago

Measuement gap calculator - See the growth your attribution is hiding.

The Measurement Gap Calculator helps marketers uncover where their current measurement setup may be missing the true impact of their campaigns. Answer a few questions to identify measurement gaps, understand potential budget risk, and see where better experimentation, attribution, or MMM can improve decision-making.
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