Marc Copeland

Real talk every time I published a blog post, the actual writing was the easy part. The hard part was what came next:

Rewriting it as a Twitter thread with hooks that stop the scroll.

Rewriting it again for LinkedIn in a completely different format.

Finding 20 Instagram hashtags and writing a caption with a CTA.

Here's what used to happen every time I published a blog post:

- Rewrite it as a Twitter thread (15 min)

- Rewrite it for LinkedIn three different ways (30 min)

- Write an Instagram caption and research 20 hashtags (20 min)