Search has changed, but analytics haven't. Customers no longer scroll ten blue links, they ask ChatGPT or Gemini, read one synthesized answer, and decide. If the model doesn't name your brand, you don't exist in that conversation. Yet Search Console won't tell you a competitor is being recommended, and your rank tracker has no idea what Gemini says about your pricing.
See how ChatGPT and Gemini talk about your brand. Track citations, share of voice and sentiment and turn AI answers into pipeline. Appearing in an AI answer is just table stakes. The real question is what the model says about you once you're in the room and that breaks down into three things you can actually measure: the topics it attaches to you, the sentiment of each mention, and the territories where it treats you as the authority.
