SWOT analysis of the Shopperbird app (consumer's perspective):
STRENGTHS:
1. One-of-a-kind, on-demand slow and sustainable fashion app with an innovative business model.
2. Easy to access chat options that allow direct chat with the designer/ individual in charge.
WEAKNESS:
1. The app's user interface is not customer friendly as it is challenging to navigate.
2. Longer loading time results in losing the already short attention span of the consumer.
OPPORTUNITY:
1. Shopperbird is well established on different social media handles and can market the app there to increase its reach.
2. Provide a basic Illustration sketch with each fabric option with the possibility of further modifications.
THREATS:
1. A niche market.
2. Charity/vintage shops and Sunday/weekly markets.
What's great
unique concept (14)direct designer interaction (9)sustainable fashion (16)
What needs improvement
slow performance (7)complex navigation (9)
Report