Wanted to share the "why" behind what we re building at PushPilot.
It actually started as a massive headache in my own organization. We realized that in a crowded market, if you aren't staying top-of-mind, you're invisible. We needed to send daily notifications to remind users we exist but there was a catch:
The "Don't Be Spammy" Rule: You can t just blast the same generic message every day. Users hate that.