About
Software entrepreneur focused on building practical technology that solves real business challenges, with experience in hands-on development, SaaS architecture, and user-centric product strategy. Skilled at turning complex workflows into simple, efficient systems for teams. Founder of Adorack, a 100% bootstrapped platform designed to streamline social media operations. Built to go beyond scheduling, it combines planning, collaboration, approvals, and multi-brand management in one system. Focused on scalable infrastructure, usability, and modular design, with the belief that software should reduce friction while improving clarity, control, and efficiency.
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