Kosta Zanin

The live demo problem usually isn't the demo tool. It's what's visible in the product behind it. Most teams don't audit their demo environment until someone sees something they shouldn't.

When the Primer agent runs a live walkthrough, which product environment does it navigate? Curious whether teams are expected to set up a clean demo instance first, or whether Primer has a way to surface only the right UI paths without exposing what's behind them.

Intent-based booking is the real delta here. Most outbound tools optimize for volume. More meetings, more pipeline. Booking from genuine buyer signals means the rep walks into a call with a prospect who's already in evaluation mode. The part that gets harder as demo volume scales automatically: demo environment readiness. When a meeting can appear on a rep's calendar with little lead time, you...