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Koen Van Lysebetten
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Never saw such comprehensive free tool for SEO. I think this tool has all the potential to become one of the most essential tools for doing SEO. It will give us all the insights we need and will help us to develop smarter content strategies. And the best part, is that more features are coming.
Pros: A SEO tool that has in my opinion the best User Experience ever.
Cons: Didn't noticed any cons...
Ubersuggest 2.0
Neil Patel's free keyword research tool