Kathi Laughman

The marketing of this to "is my writing good enough" is a bit misleading to me. It would be better (and I think would get more traction) if it was around "will this do what I want it to do in terms of results". Pros: Very simple - over time will re-train the brain to have these things in mind as you create and write the post/article. Cons: It's not really about making you a better writer. The...