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Howler takes away the tedious, time-sucking work of media outreach by sending personalized pitches hand-written by experts to journalists likely to feature your product. Each list of journalists we target is unique to the product, and determined algorithmically based on what the journalist has written about before (among other things).

We occasionally hear about the unscalable things founders did via interviews, podcasts and Substack articles. There’s no single home for these hacks however, so I decided to build a crowdsourced database with real stories, from real people.