Ken Hertz

This is genius! I'm doing an email blast this week. Can you clarify how many different items there will be in the box and how affordable the individual items will be?

Full disclosure: i am both an advisor and investor in the company. I met with them - in Vancouver - during TED last year. GREAT team. GREAT execution. Had no idea what a difference a proper orthotic could make for your lower back health. excited to see them get rolling.

had i not been so "heads down" with another KickStarter campaign this week, i wouldve hunted this one sooner. full disclosure: i am an angel investor in this venture, and have known the team for almost a year. i met the founders in london. they have been incubated at Imperial College and have assembled a remarkable team of talented designers, engineers and UI brilliance from around the world....

thank you. lots of editing and thought went into it. many talented folks made it happen (and the founder - netta - is a relentless perfectionist)

thank you both. although i have spent most of my life helping other people bring their dreams to fruition, this is a first for me - and it has been a LONG road. As someone much smarter than me said recently, "innovation starts with empathy." I feel your pain. Ask me anything!!