Assuming you already have an MVP... They threw a pile of cash at you and your quest is to spend it smart. Some of it will go to distribution, but not much before there's a clear PMF. So most of it is going into the product. That means people. But when you hire your first few employees you want them to be the best for the job. And that can take months... So what do you in the awkward period between getting all that money and completing your dream team?
I'm a junior product marketer looking for advice. My team and I just launched a service called RoundUp, which is a free Chrome extension made for HR professionals. It's like a memopad that pops open inside Google Meet, where they can fill out candidate reviews once the interview is over - and it automatically links to a Dashboard, where HR folks can see everything in one place. It's got very basic features (so a MVP) and of course there are many things we need to get to. I'm new to doing product marketing and would love some advice from those who's gone through this phase of trying to grow the userbase from a grassroots perspective. What was the best way to get users on your site/product/service at the beginning? Were people willing to give you feedback and advice? (How did you find them?) Would love to hear your stories/kind advice!
Don't you wish you could have your links explain themselves to your audience without always explaining your links on social media?
More features like profile descriptions, social icons or something new can be added depending on mass feedback.
1. There is no such thing as too much social proof 2. The higher price, the better customers 3. Empower users, not market them 4. Talking to customers is a shortcut to success 5. Having an email list is a superpower 6. Nobody wants to book a meeting with you 7. Showing the product > Describing the product 8. Nail one acquisition channel before adding the second 9. Sell positive future, not product features 10. Your customers are the best promoters 11. Distribution is more important than the content 12. Paying customers is the true validation You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook https://www.makerbox.club/workbook