John Yarbrough

I love what Eterneva is doing to make conversations about death/dying more natural and comfortable. It's no easy feat to execute a concept like this while still being sensitive and accommodating to customers that are going through a significant transition in life.

First, thanks for doing this. I wasn't familiar with your newsletter previously, but I love the concept - just signed up. How do you measure what is/isn't working with your audience? Obviously data is part of the equation, but I was curious if you actively solicit feedback as well? If so, how do you balance what data suggests people like vs what people tell you they like (assuming there are...

@johnbiggs Do the transcriptions include line breaks when speakers change?