Justo Mateos

I didn’t set out to build another AI content tool. I built Kovo because I was doing everything right—and still getting nowhere. I had a solid SaaS product. People who tried it liked it. Retention wasn’t the problem. So I did what every founder is told to do: “Post content.” I posted on X. I posted on LinkedIn. I experimented with short-form video. Some posts did well. Some flopped. Most...

I started my solopreneur journey at 17. By 18, I was building my first app — a tool to help students choose their career path. I worked 12 hours a day for 3 months, built a team of 20 psychologists, and believed it would succeed. It flopped. That frustration pushed me to try again. A few years later I set myself a challenge: launch 12 apps in one year. But I quickly realized something: moving...

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