I m currently in gambling addiction recovery, and through my own experience I ve seen and used every trick gamblers rely on to hide their disease. What people rarely talk about is the other side: the parents, spouses, and loved ones who get hit the hardest. They carry the emotional and financial weight and are often forced to take full control of the gambler s finances just to keep things safe.
That loss of independence makes recovery even harder.
So I am thinking of doing a company rebrand. We are still a startup and very small, but our industry focus has shifted over the past year to 18 months since launched.
What are some things to take into consideration when doing a company rebrand and any advice how to get started?
