Julia Wasserman

The market has never been this crowded. AI has made it possible to go from idea to shipped product in days which means Product Hunt is now flooded with launches every single week. More products, more noise, more competition for the same front page.

So I've been thinking about this a lot: what actually separates the products that make it to the top from the ones that quietly disappear by noon?

From where I sit as a builder, here's what I genuinely believe matters:

Launching an online store in 2026 still feels ridiculous.

You start with a simple idea and suddenly you need:

• 12 plugins

• 4 dashboards

• random apps breaking checkout

• fees stacked on fees

In my last post, we talked about how video workflows are evolving.

Zooming out, I ve been thinking about something bigger.