Joseph Nyiabari

I just finished this B2B SaaS copywriting playbook, and here's what I've learnt from it. It shows you how to create landing pages that do more than just pitch a product—they tell a story. By using storytelling, you can attract the right buyers, engage them, and get them to act, whether it’s starting a trial or booking a demo. The product-led storytelling is broken down into three phases:...