Jonathan Prime

We re in the thick of redesigning onboarding for a new consumer app trying to make that first minute actually count. Not just informative, but compelling enough that people actually stick around and use it again.

Too many products treat onboarding like a tutorial. And it becomes easy for the user to view it as just another hurdle to get through instead of a moment to get set up for a positive experience. Swipe, swipe swipe, go...