Jon Sturgeon

Greetings! I'm a B2B marketer based in merry old England. Since Covid hit, lead generation got even harder. Traditional outbound calls just weren’t getting through. Out of desperation I hit upon an approach that worked. I profile webinar attendees on LinkedIn then use message automation to drip feed attendance campaigns. I also host and post produce webinars to build long term engagement and...

25 of cold calls end in a conversation. WFH Apparently. 85% of B2B Marketers have experienced an increase in PPC spending and a reduction in inbound leads Webinars remain a top tool for B2B marketers to promote a brand through thought leadership, connect with buyer audience pain points and up sell to exisiting customers. If you're leading growth, or expanding cusomter value webinars remain an...